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Play Day donation tops $500,000

SANTA CLAUS, IN—–More than $30,000 was donated to the Easterseals Rehabilitation Center today, during Holiday World’s “Play Day.” The annual event is open to the Tri-State’s children with mental and physical disabilities.

Pam and Lauren on Play Day, 2019
Easterseals’ Pam Kirk and Holiday World’s Lauren Crosby

“Today, we opened the park for the invited guests of the Easterseals Rehabilitation Center,” says Holiday World’s Lauren Crosby, a fourth-generation owner. “This is a very special day for us. We look forward to hosting these wonderful children each year.”

Holiday World donated the day’s discounted admission proceeds to the Easter Seals Rehabilitation Center. The funds will be used to help enhance their pediatric mental-health services.

“At Holiday World, we strive to be a park where children and adults of all abilities can feel comfortable and safe,” says Crosby. “On Play Day, we open our gates to 3,000 very special Guests. We see some of the happiest smiles of the season on this day.”

Holiday World annually publishes an Accessibility Guide, in cooperation with the Easterseals Rehabilitation Center. The Guide describes the parks’ rides so that Guests may decide ahead of time which rides are suitable for them. Accessibility Guides are available at Guest Relations, on the parks’ website:, or by calling the Holiday World office.

Since the event began in 1993, Holiday World’s annual Play Day has raised more than $512,000 for the Easterseals Rehabilitation Center.

Holiday World & Splashin’ Safari’s hours of operation are available at For more information, visit or call 1-800-467-2682.
Released: May 8, 2019
Media Contact: Paula Werne,