...or, technically, William Shakespeare:

What's in a name? That which we call a rose
By any other name would smell as sweet.

We addressed in a past post the struggle to find a suitable moniker for Mrs. Koch.

This came up again recently at the Easter Seals Telethon.

That's WEHT-TV's Brad Byrd in the middle.

You know how Mrs. Koch doesn't like to be called our "matriarch"? Brad called her "the grand old lady" of Holiday World.

Thank heavens she's such a good sport. Someone else called her "an institution."

She just howls with laughter.

Maybe we should all do what Will does ... and simply call her "Mom."